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whoami
4 years crafting user experiences
ls interests/
Hiking / plants / tennis
Bringing structure, care, and character to digital experiences.
I’m Yuliia, a Product Designer focused on growth and monetization.
I design high-converting funnels and mobile-first interfaces, combining user-centric design with CRO and hypothesis testing to link user needs to measurable growth.
Results
20252026ApplyftProduct & Monetization Designer
- New Funnel Concept: Introduced a brand-new funnel hypothesis, authored the copywriting and designed screens end-to-end, delivering a +7.83% lift in S2P and a +16% increase in ARPU.
- Discount Screen: Redesigned interactive onboarding elements to boost monetization, driving OB2P to 25% (+5 p.p.) and delivering +163% ARPU growth.
- First-Screen Test: Designed and A/B tested a new first-screen loader template for marketing funnels, boosting S2P by +24.2% and RPS by +26.1%.
- Trustpilot Review Loop: Built an in-app review trigger to direct satisfied users to leave feedback, lifting the product rating from 2.0 to 4.4 stars.
- Two MVPs, Each in Under a Month: Designed the MVPs of two functional products, each in less than a month.
20232025SKELARUI/UX Designer
- Acquisition & Growth: Designed and optimized performance marketing funnels and landing pages for a dating product, contributing to a 30% increase in ROAS.
- Research & Experimentation: Analyzed user behavior using Tableau and Microsoft Clarity, identified conversion opportunities, and developed hypotheses for A/B testing.
- End-to-End Ownership: Independently designed new acquisition funnels, prepared development specifications, and collaborated with the team to launch and evaluate experiments.
20222023Philip Morris Ukraine, IQOSUI/UX Designer
- Marketing design: Created landing pages and digital ad materials, fully compliant with global brand guidelines.
- Collaboration: Worked with development teams to keep web projects feasible and well implemented.
Product cases
Finestro
Designed a responsive EdTech platform for learning AI in 3 weeks: the product structure, the guided learning journey and practical AI Tools.
Adzi
Designed an AI web app that helps entrepreneurs turn product photos into ad creatives, with guided generation, reusable products and learning.
Finly
Designed an iOS personal finance app, for tracking expenses, managing budgets and reaching goals, in light and dark themes.
Brewie
Designed a smarter way to manage a self-service coffee network: one dashboard for stations, alerts, analytics, menus and teams.
